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McDonald’s gained the Grand Prix, the evening’s optimum marketing campaign award, for its “Action into McDonald’s” system, which tapped lover-driven trend to co-create a new clothing brand with Gen Z-favored shoe model copyright.
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Circumstance Analyze: The success of McDonald's Kid's Day campaign in China can be attributed to the power of super fans, a successful collaboration with Mr Doodle, as well as the generation of the constrained-edition product or service that managed to pique collective fascination.
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Since the primary voice in organizational communications—each inner and external—Ragan Communications recognizes individuals who build and cultivate best methods.
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"We're simply elated, and will utilize the award to spice up our impression and to get a lot more donations to even more our critical work!"
The recognition from Bulldog PR proved important both of those for our current customers, As well as in helping prospective clients recognize Clyde Team as a unique agency."